Fashion Magazines: A Timeless Guide to Beauty and Style
Anna Wintour celebrates her 74th birthday in November. She has become a household name in the world of fashion since becoming the Editor in Chief of American Vogue in 1988. Through her position, she’s become one of the most powerful women in fashion today. Vogue magazine is one of the most well-known fashion magazines today, globally. But did you know that Vogue was launched in 1892?
The early days of women’s fashion magazines
The first fashion magazine was called The Lady’s Magazine and was published in 1770 in the United Kingdom. I’m sure you can imagine it would have been quite different from the glossy, colourful fashion magazine we love reading today. Early fashion magazines were mainly text with some illustrations. They were aimed at wealthy women and contained the latest fashions, society gossip and short stories.
These early magazines weren’t easily accessible to the wider population. But advances in printing technology meant that magazines could be printed more easily and in higher quantities. This, combined with the rise of mass marketing and advertising, meant that fashion magazines could be sold at a lower price and reach a wider audience during the 1800s. Both Vogue and Harper’s Bazaar were launched during this time. We still love to read both magazines today and consider them among the best in the business.
The golden age of fashion magazines
The mid-1900s is considered the golden age of fashion magazines. This is when they were widely accessible at an affordable price so were at their peak of popularity and influence. They no longer contained mainly text with a few illustrations. They now contained high-quality photography and cutting-edge editorials. But then came the internet.
The internet has posed a challenge for fashion magazines. Women can now access fashion information via websites and social media rather than paying for a magazine. Additionally, fashion magazines have been highly criticised for portraying an unhealthy body image and utilising photo editing.
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