Behind the Name – Amity
We name each Candis underwear design but the names aren’t chosen at random. Careful research goes into determining which names are best suited to the collection. We firstly assign each collection a letter and each design within that collection is given a name starting with that letter. The final names are chosen from a shortlist we create based on the meanings of the names. Every name chosen reflects the everyday sexy designs and the ‘Candis Woman’.
Behind the names – Amity
Amity is of Latin origin and means friendship. Friendships are support mechanisms for women. Good friends are something we value and seek out. The two lace panels on the front of Amity undies reflects two friends.
Why friendships are important
As Beyonce says,
I love my husband, but it is nothing like a conversation with a woman that understand you. I grow so much from those conversations.
Female friends add value to our lives. We confide in our close friends. They’ve seen us laugh, cry and dance on the podium! We look forward to our catch ups and conversations. Friends give us fresh perspectives, can be honest with us and help us deal with our emotions. We can discuss anything together and know we genuinely have each other’s best interests at heart. Having close female friends can enrich our lives.